A concept was generated that used a playful poke at the name as a way of promoting the company and letting individuals get to know the staff behind the company. Each mailer, a book incased in a sleeve, is shipped from one of the three LBi headquarters. The book is unique to a staff member and each document is print with an issue number. Note that the opening and closing pages are written in the language of the country of which it came from. In this case, Sweden. Also note the postal stamp printed on the reverse.
High res images here
